Designing for Your Business
Optimizing your website for your goals
by Raisa Yang (@sweetraiscake)
"Look at other websites for inspiration."
source: deadwater.fr
source: iamsacha.nl
source: christmas.express
source: natan.be
What is Web Design?
Web Design is...
... not just about the looks.
... not just about fonts and colors.
Web Design is...
... researching user behavior.
Source: vwo.com
... laying out pages thoughtfully and logically.
Source: awwwards.com
... optimizing user experience.
Source: truconversion.com
... brand building with fonts and colors. ☺
Why Design Matters
Design affects...
... ease of use.
... user trust.
... conversion rates.
Web Design Begins
Before Site Building
Establish your website's goal
- Sell a product or service
- Establish an audience
- Build a community
Ensure that your goals benefit your audience.
A few examples...
Photographer's Website
- Showcase works and shooting style
- Build a portfolio with various photo types (portraits, landscapes, etc)
- Display skills in composition and attention to detail
- Make a personal connection with potential clients
- Visually-driven design
Example: johannaaquino.com
Fitness Training Website
- Display results and testimonials of your programs
- Demonstrate knowledge about fitness and health (blogging, ebooks, newsletters)
- Make sign ups easy and welcoming
Example: primefitperformance.com
Recipe Website
- Make recipes easy to find with good search function
- Encourage users to try new recipes with good pictures
- Add recipe cards for quick reference
- Enable reviews and ratings
Example: yummly.com
Product Website
- Showcase products
- Add detailed photos
- Provide good copy
- Easy checkout process
Example: nextbit.com
What does this mean for you?
If you're a DIY-er: you have a better idea of what theme to choose.
If you hired a developer: you can better communicate what you want out of the site.
Good design
↓
Happy users
↓
Better conversions ☺
Thank you!
Slides: raiscake.me/talks/design-for-business
Twitter: @sweetraiscake